Top GEOs, formats, and creatives: New Summer Trends

Summer is here—and with it comes a noticeable shift in user behavior. People spend more time on mobile, travel more, and scroll differently. Engagement patterns change, conversion windows shift, and certain verticals heat up fast. For traffic arbitrage pros, this means one thing: adapt quickly or risk burning budget. In this article, we’ll break down the best GEOs, top-performing verticals, and ad formats that are driving results this summer, so you can optimize faster and scale smarter.

Benefits of Advertising Formats

Popunder Ads

Popunders grab attention instantly, which makes them ideal for high-converting campaigns. With flexible CPM and CPC pricing, they’re perfect for scaling traffic efficiently.

Top GEOs for Popunder Ads:

🇮🇳 IN  – CPM $0,4
🇮🇩 ID  – CPM $0,8
🇨🇳 CN  – CPM $2
🇩🇪 DE  – CPM $1.5
🇺🇸 US – CPM $2.5
🇧🇷 BR  – CPM $1,2
🇫🇷 FR  – CPM $0.8
🇬🇧 UK – CPM $1
🇵🇭 PH  – CPM $0,6
🇲🇾 MY - CPM $0,4

🔥 Top 5 verticals for Popunder Ads:

🎰 Casino & Gambling
📱 Apps & Utilities
❤️ Dating
🎮 Gaming
📦 E-commerce 

In-Page Ads

In-page banners deliver a smooth, non-intrusive experience, performing consistently well across all devices and GEOs. Flexible and easy to adapt, they’re a strong fit for virtually any vertical.

Top GEOs for In-page Ads:

🇮🇳 IN – CPC $0,005
🇺🇸 US – CPC $0,05
🇨🇳 CN – CPC $0,02
🇧🇷 BR – CPC $0,02
🇩🇪 DE – CPC $0,02
🇫🇷 FR – CPC $0,02
🇬🇧 UK – CPC $0,03
🇮🇹 IT - CPM $0,03
🇮🇩 ID – CPC $0,01
🇵🇭 PH – CPC $0,009

🔥 Top 5 Verticals for In-page Ads:

❤️ Dating
🎥 Streaming & VOD
🎰 Casino
📦 E-commerce
📱 Apps & Utilities 

Push Ads

Push notifications are ideal for fast results and broad reach. With over 2 billion daily impressions available on EVADAV, they offer massive scale and real-time user engagement.

Top GEOs for Push Ads:

🇮🇳 IN – CPC $0,005
🇧🇷 BR – CPC $0,02
🇺🇸 US – CPC $0,06
🇻🇳 VN - CPM $0,03
🇲🇽 MX - CPM $0,02
🇮🇩 ID – CPC $0,02
🇬🇧 UK – CPC $0,03
🇨🇳 CN – CPC $0,02
🇫🇷 FR – CPC $0,015
🇩🇪 DE – CPC $0,03

🔥 Top 5 Verticals for Push Ads:

❤️ Dating
🎥 Streaming & VOD
🎰 Casino
⚽ Sports Betting
🛍 E-commerce 

Native Ads

Native ads are powerful for driving user interaction, often outperforming traditional formats in CTR. They’re a top choice for advertisers focused on high-quality traffic and long-term ROI.

Top GEOs for Native Ads:

🇮🇳 IN – CPC $0,004
🇺🇸 US – CPC $0,05
🇨🇳 CN – CPC $0,02
🇬🇧 UK – CPC $0,03
🇮🇩 ID – CPC $0,009
🇧🇷 BR – CPC $0,01
🇻🇳 VN - CPC $0,02
🇩🇪 DE – CPC $0,02
🇫🇷 FR – CPC $0,02
🇵🇭 PH – CPC $0,007

🔥 Top 5 Verticals for Native Ads:

📱 Apps & Utilities
🛍 E-commerce
❤️ Dating
🎰 Casino & Gambling
📖 Content & News 

Creative Ideas for Push Ads in July 2025

1) Gaming

2) Gambling

3) Betting

4) Utilities

5) Travel

6) Finance

7) Dating

8) News & Content

So, what’s with summer trends?

As summer sets in, users tend to be more active on mobile, spend more time outdoors, and lean into spontaneous decisions. They're browsing on the go, clicking late at night, and more open to trying something new, whether it's a dating app, a quick game, or a one-click utility. This seasonal shift creates fresh windows of opportunity across key verticals.

• For gambling and betting, big summer sports events drive intense engagement, making it the perfect time to ramp up acquisition.

• Utilities and mobile apps benefit from increased mobile usage and more relaxed user attention spans: ideal for quick installs and micro-conversions.

• Dating apps are actively used by people worldwide during summer – time for active promotion with popunders and push ads!

• The eCommerce vertical can bring a nice ROI to those promoting vacation purchases, seasonal deals, and travel-related items.

Use these patterns to push the right offer, to the right person, at the right time. And if you’ve got questions about certain GEOs or verticals, don’t hesitate to contact your dedicated manager right via the EVADAV dashboard – we’re always here to help. 

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